Cita APA (7a ed.)

Koschnick, W. J. (1983). Standard dictionary of advertising, mass media, and marketing, English-German. W. de Gruyter.

Cita Chicago Style (17a ed.)

Koschnick, Wolfgang J. Standard Dictionary of Advertising, Mass Media, and Marketing, English-German. Berlin: W. de Gruyter, 1983.

Cita MLA (9a ed.)

Koschnick, Wolfgang J. Standard Dictionary of Advertising, Mass Media, and Marketing, English-German. W. de Gruyter, 1983.