APA (7th ed.) Citation

Burton, P. W., & Ryan, W. (1980). Advertising fundamentals (3rd ed.). Grid Pub.

Chicago Style (17th ed.) Citation

Burton, Philip Ward, and William Ryan. Advertising Fundamentals. 3rd ed. Columbus, Ohio: Grid Pub, 1980.

MLA (9th ed.) Citation

Burton, Philip Ward, and William Ryan. Advertising Fundamentals. 3rd ed. Grid Pub, 1980.