APA (7th ed.) Citation

Lovell, M., & Potter, J. (1975). Assessing the effectiveness of advertising. Business Books.

Chicago Style (17th ed.) Citation

Lovell, Mark, and Jack Potter. Assessing the Effectiveness of Advertising. London: Business Books, 1975.

MLA (9th ed.) Citation

Lovell, Mark, and Jack Potter. Assessing the Effectiveness of Advertising. Business Books, 1975.

Warning: These citations may not always be 100% accurate.