APA (7th ed.) Citation

Fletcher, A. D. (1979). Fundamentals of advertising research. Grid.

Chicago Style (17th ed.) Citation

Fletcher, Alan D. Fundamentals of Advertising Research. Columbus, Ohio: Grid, 1979.

MLA (9th ed.) Citation

Fletcher, Alan D. Fundamentals of Advertising Research. Grid, 1979.

Warning: These citations may not always be 100% accurate.