APA (7th ed.) Citation

Rivers, W. L., & Schramm, W. (1980). Responsibility in mass communication. Harper and Row.

Chicago Style (17th ed.) Citation

Rivers, William L., and Wilbur Schramm. Responsibility in Mass Communication. New York: Harper and Row, 1980.

MLA (9th ed.) Citation

Rivers, William L., and Wilbur Schramm. Responsibility in Mass Communication. Harper and Row, 1980.