TY  - BOOK
T1  - Advertising strategy a communication theory approach
A1  - Percy, Larry
A2  - Rossiter, John R.
LA  - English
PP  - New York
PB  - Praeger
YR  - 1980
UL  - https://tuklas.up.edu.ph/Record/UP-99796217606072019
OP  - 301
CN  - HF 5821 P47
KW  - Advertising.
KW  - Advertising media planning.
ER  -