Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.
芝加哥风格引文Percy, Larry, 与 John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.
MLA引文Percy, Larry, 与 John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.
警告：这些引文格式不一定是100％准确.