APA(7版)引用形式

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Chicagoスタイル(17版)引用形式

Percy, Larry, , John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

MLA(9版)引用形式

Percy, Larry, , John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.

警告: この引用は必ずしも正確ではありません.