Citazione Stile APA (7a Edizione)

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Citazione stile Chigago Style (17a edizione)

Percy, Larry, e John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

Citatione MLA (9a ed.)

Percy, Larry, e John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.