Lua APA (7ú heag.)

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Lua i Stíl Chicago (17ú heag.)

Percy, Larry, agus John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

Lua MLA (9ú heag.)

Percy, Larry, agus John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.

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