Style de citation APA (7e éd.)

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Style de citation Chicago (17e éd.)

Percy, Larry, et John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

Style de citation MLA (9e éd.)

Percy, Larry, et John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.