APA-viite (7. p.)

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Chicago-viite (17. p.)

Percy, Larry, ja John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

MLA-viite (9. p.)

Percy, Larry, ja John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.