Cita APA (7a ed.)

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Cita Chicago Style (17a ed.)

Percy, Larry, y John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

Cita MLA (9a ed.)

Percy, Larry, y John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.