APA (7th ed.) Citation

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Chicago Style (17th ed.) Citation

Percy, Larry, and John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

MLA (9th ed.) Citation

Percy, Larry, and John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.