Dyfyniad APA

Percy, L., & Rossiter, J. R. (1980). Advertising strategy: A communication theory approach. Praeger.

Dyfyniad Arddull Chicago

Percy, Larry, and John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

Dyfyniad MLA

Percy, Larry, and John R. Rossiter. Advertising Strategy: A Communication Theory Approach. Praeger, 1980.

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