APA (7th ed.) Citation

Gibson, J. W., & Hanna, M. S. (1976). Audience analysis: A programmed approach to receiver behavior. Prentice-Hall.

Chicago Style (17th ed.) Citation

Gibson, James W., and Michael S. Hanna. Audience Analysis: A Programmed Approach to Receiver Behavior. Englewood Cliffs, N.J: Prentice-Hall, 1976.

MLA (9th ed.) Citation

Gibson, James W., and Michael S. Hanna. Audience Analysis: A Programmed Approach to Receiver Behavior. Prentice-Hall, 1976.