Marketing research TEXT and CASES / Harper W. Boyd [and] Ralph Westfall [and] Stanley F. Stasch

Marketing research TEXT and CASES / Harper W. Boyd [and] Ralph Westfall [and] Stanley F. Stasch

Bibliographic Details
Main Author: Boyd, Harper
Format: Book
Language:English
Published: Manila National Book Store 1977
Edition:4th ed.
Subjects:
I. Title.
I. Westfall, Ralph, joint auth.
Marketing research.