APA (7th ed.) Citation

Boyd, H. (1977). Marketing research: TEXT and CASES / Harper W. Boyd [and] Ralph Westfall [and] Stanley F. Stasch (4th ed.). National Book Store.

Chicago Style (17th ed.) Citation

Boyd, Harper. Marketing Research: TEXT and CASES / Harper W. Boyd [and] Ralph Westfall [and] Stanley F. Stasch. 4th ed. Manila: National Book Store, 1977.

MLA (9th ed.) Citation

Boyd, Harper. Marketing Research: TEXT and CASES / Harper W. Boyd [and] Ralph Westfall [and] Stanley F. Stasch. 4th ed. National Book Store, 1977.