APA (7th ed.) Citation

Ayer Press & Moss, J. M. (1977). Ayer glossary of advertising and related terms (2nd ed.). Ayer Press.

Chicago Style (17th ed.) Citation

Ayer Press and Julie M. Moss. Ayer Glossary of Advertising and Related Terms. 2nd ed. Philadelphia: Ayer Press, 1977.

MLA (9th ed.) Citation

Ayer Press and Julie M. Moss. Ayer Glossary of Advertising and Related Terms. 2nd ed. Ayer Press, 1977.

Warning: These citations may not always be 100% accurate.