APA (7th ed.) Citation

DeFleur, M. L., & Ball-Rokeach, S. a. (1975). Theories of mass communication. D. mcKay.

Chicago Style (17th ed.) Citation

DeFleur, Melvin L., and Sandra auth Ball-Rokeach. Theories of Mass Communication. New York: D. mcKay, 1975.

MLA (9th ed.) Citation

DeFleur, Melvin L., and Sandra auth Ball-Rokeach. Theories of Mass Communication. D. mcKay, 1975.

Warning: These citations may not always be 100% accurate.