APA (7th ed.) Citation

National Conference on Social Marketing, University of Illinois at Urbana-Champaign, 1972, Sheth, J. N., & Wright, P. L. (1974). Marketing analysis for societal problems. University of Illinois.

Chicago Style (17th ed.) Citation

National Conference on Social Marketing, University of Illinois at Urbana-Champaign, 1972, Jagdish N. Sheth, and Peter L. Wright. Marketing Analysis for Societal Problems. Urbana: University of Illinois, 1974.

MLA (9th ed.) Citation

National Conference on Social Marketing, University of Illinois at Urbana-Champaign, 1972, et al. Marketing Analysis for Societal Problems. University of Illinois, 1974.

Warning: These citations may not always be 100% accurate.