Lua APA (7ú heag.)

Greyser, S. A. (1972). Cases in advertising and communications management. Prentice-Hall.

Lua i Stíl Chicago (17ú heag.)

Greyser, Stephen A. Cases in Advertising and Communications Management. Englewood Cliffs, N.J: Prentice-Hall, 1972.

Lua MLA (9ú heag.)

Greyser, Stephen A. Cases in Advertising and Communications Management. Prentice-Hall, 1972.

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