Cita APA (7th ed.)

Greyser, S. A. (1972). Cases in advertising and communications management. Prentice-Hall.

Cita Chicago (17th ed.)

Greyser, Stephen A. Cases in Advertising and Communications Management. Englewood Cliffs, N.J: Prentice-Hall, 1972.

Cita MLA (9th ed.)

Greyser, Stephen A. Cases in Advertising and Communications Management. Prentice-Hall, 1972.