Graham, I. (1969). Encyclopedia of advertising: An encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, law, research, public relations, publicity and the graphic arts (2nd ed.). Fairchild Pub.
Citação do estilo Chicago (17ª ed.)Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts. 2nd ed. New York: Fairchild Pub, 1969.
Citação MLA (9ª ed.)Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts. 2nd ed. Fairchild Pub, 1969.