APA-Zitierstil (7. Ausg.)

Graham, I. (1969). Encyclopedia of advertising: An encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, law, research, public relations, publicity and the graphic arts (2nd ed.). Fairchild Pub.

Chicago-Zitierstil (17. Ausg.)

Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts. 2nd ed. New York: Fairchild Pub, 1969.

MLA-Zitierstil (9. Ausg.)

Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts. 2nd ed. Fairchild Pub, 1969.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.