Graham, I. (1969). Encyclopedia of advertising: An encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, law, research, public relations, publicity and the graphic arts (2nd ed.). Fairchild Pub.
Čikaški stil citiranja (17. izdanje)Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts. 2nd ed. New York: Fairchild Pub, 1969.
MLA način citiranja (9. izdanje)Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts. 2nd ed. Fairchild Pub, 1969.