The information seekers an international study of consumer information and advertising image

The information seekers an international study of consumer information and advertising image

Bibliographic Details
Main Author: Thorelli, Hans Birger 1921-
Other Authors: Becker, Helmut 1937-, Engledow, Jack
Format: Book
Language:English
Published: Cambridge, Mass. Ballinger Pub. c1975.
Subjects:
Consumers > United States.
Advertising.
Consumer education > Germany (West)
Consumer education > United States.
Consumers > Germany (West)