Microanalysis of the socio-dynamics of diffusion of innovation a simulation study - Alba, Manuel Solo 1935- (Quezon City College of Business Administration, University of the Philippines, 1975)
Based on the author's doctoral dissertation, "Microanalysis of the socio-dynamics of the diffusion of innovation: a simulation model", which was undertaken at the Northwestern University
Paper presented at the National Conference of the American Marketing Association at Denver, Colorado, Aug. 28, 1968.
Keywords: Diffusion of innovations