APA (7th ed.) Citation

India Institute of Mass Communication. (1972). Effectiveness of press advertising in Delhi: A study. The Institute.

Chicago Style (17th ed.) Citation

India Institute of Mass Communication. Effectiveness of Press Advertising in Delhi: A Study. New Delhi: The Institute, 1972.

MLA (9th ed.) Citation

India Institute of Mass Communication. Effectiveness of Press Advertising in Delhi: A Study. The Institute, 1972.

Warning: These citations may not always be 100% accurate.