The Anatomy of a television commercial the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards - Diamant, Lincoln; I.R.T.S. TV Commercial Production Workshop, New York (City), 1969. (New York Hastings House, 1970)
Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop.
Keywords: Television advertising -- United States