APA (7th ed.) Citation

Haskins, J. B. (1968). How to evaluate mass communications: The controlled field experiment. Advertising resaerch foundation.

Chicago Style (17th ed.) Citation

Haskins, Jack Burton. How to Evaluate Mass Communications: The Controlled Field Experiment. [New york: Advertising resaerch foundation, 1968.

MLA (9th ed.) Citation

Haskins, Jack Burton. How to Evaluate Mass Communications: The Controlled Field Experiment. Advertising resaerch foundation, 1968.