APA (7th ed.) Citation

Dirksen, C. J., & Kroeger, A. (1968). Advertising principles and problems (3rd ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. 3rd ed. Homewood, Ill: R. D. Irwin, 1968.

MLA (9th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. 3rd ed. R. D. Irwin, 1968.