APA (7th ed.) Citation

Yeck, John D., & Maguire, J. T. (1961). Planning and creating better direct mail. McGraw-Hill.

Chicago Style (17th ed.) Citation

Yeck, John D., and John T. Maguire. Planning and Creating Better Direct Mail. New York: McGraw-Hill, 1961.

MLA (9th ed.) Citation

Yeck, John D., and John T. Maguire. Planning and Creating Better Direct Mail. McGraw-Hill, 1961.