APA (7th ed.) Citation

Burton, P. W., & Kreer, G. B. (1962). Advertising copywriting (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Burton, Philip Ward, and G. Bowman Kreer. Advertising Copywriting. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1962.

MLA (9th ed.) Citation

Burton, Philip Ward, and G. Bowman Kreer. Advertising Copywriting. 2nd ed. Prentice-Hall, 1962.