APA (7th ed.) Citation

Herold, D. (1963). Humor in advertising, and how to make it pay. McGraw-Hill.

Chicago Style (17th ed.) Citation

Herold, Don. Humor in Advertising, and How to Make It Pay. New York: McGraw-Hill, 1963.

MLA (9th ed.) Citation

Herold, Don. Humor in Advertising, and How to Make It Pay. McGraw-Hill, 1963.