Measuring advertising effectiveness selected readings .

Sonraí bibleagrafaíochta
Rannpháirtithe:	Wheatley, John J.
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Homewood, Ill. R.D. Irwin [c1969].
Ábhair:	Advertsing > United States.