APA (7th ed.) Citation

Wheatley, J. J. (1969). Measuring advertising effectiveness: Selected readings. R.D. Irwin.

Chicago Style (17th ed.) Citation

Wheatley, John J. Measuring Advertising Effectiveness: Selected Readings. Homewood, Ill: R.D. Irwin, 1969.

MLA (9th ed.) Citation

Wheatley, John J. Measuring Advertising Effectiveness: Selected Readings. R.D. Irwin, 1969.

Warning: These citations may not always be 100% accurate.