A case study of public relations in Project 8 Public Library

This study aims to match the user's needs to the library services in one community and come up with a public relations program appropriate to the library's capability and resources. From the community, in this particular case Project 8, the researcher tries to ascertain the users' ne...

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Bibliographic Details
Main Author: Calizo, Lorena Vera S. (Author)
Other Authors: Yang, Jackson V. (adviser.)
Resource Type: Thesis
Language:English
Published: Quezon City : Institute of Library and Information Science, University of the Philippines Diliman 2004.
Subjects:
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035 |a (iLib)UPD-00000369085 
040 |a DLS 
041 |a eng 
090 |a LG 993.5 2004 L4  |b C35 
100 1 |a Calizo, Lorena Vera S.  |e author. 
245 1 0 |a A case study of public relations in Project 8 Public Library  |c Lorena Vera S. Calizo ; Jackson V. Yang, adviser. 
264 1 |a Quezon City : Institute of Library and Information Science, University of the Philippines Diliman  |c 2004. 
300 |a xi, 80 leaves  |b col. ill. +  |e 1 compact disc 
500 |a Vita. 
502 |a Thesis (Bachelor of Library and Information Science)--University of the Philippines Diliman  |d October 2004. 
520 3 |a This study aims to match the user's needs to the library services in one community and come up with a public relations program appropriate to the library's capability and resources. From the community, in this particular case Project 8, the researcher tries to ascertain the users' needs and attempt a profile. The resources and operations of the Project 8 Branch library is studies. 
520 3 |a The aim is to grasp and understand the basic situation of the community and consequently, the users and the potential users of the existing community library. This is done through two methods: interviews with community members, and a survey-questionnaire of users. 
520 3 |a In order for the library to be a relevant institution, the user's needs should be known. Needs could be determined through surveys and interviews, but the librarian's experience would also be a good indicator of user preferences, and knowledge of public relations. 
520 3 |a The population nature of the barangay combines an older population began around the late 1960s and a newer population that began in 1986. The newer population grew by leaps until it now apparently covers 60 percent of the over-all number. In this one baranggay, two types of users exist. This was seen in observations on the lifestyle of the people, the kind of reading materials and instruments. Equal importance should be given to both types. The community library needs to apply public relations methods specific to non-student sectors. More time should be given to planning and participation in community celebrations, events and meetings. 
520 3 |a The Project 8 Public Library has no formal public relations program but there are certain public relations activities that are practiced. An opinion-survey was conducted with the two librarians to see how they view the appropriateness and effectivity of these techniques in expanding library users in the community. The answers show varied results. 
520 3 |a Studies have shown that there is a significant increase in library usage when certain simple techniques are used, including publicity through word of mouth, giving significant increase in library usage. " 
650 4 |a Libraries  |x Public relations  |z Philippines  |z Quezon City. 
650 4 |a Public libraries  |z Philippines  |z Quezon City. 
691 0 4 |a Project 8 Public Library. 
700 1 |a Yang, Jackson V.  |e adviser. 
842 |a Thesis 
905 |a FI 
905 |a UP 
852 1 |a UPD  |b DLS  |h LG 993.5 2004 L4 C35 
942 |a Thesis