The University of the Philippines Library as reflected in three publications-the Philippine Collegian, the U.P. Newsletter and the Carillon a content analysis

This study sought to determine how the policies, services and actions of the University of the Philippines Library (U.P. Library) were reported in three U.P. major publications - the Philippine Collegian, the U.P. Newsletter, and the Carillon from 1970-1975.

Bibliographic Details
Main Author: Reyes, Teresita J. (Author)
Other Authors: Vallejo, Rosa M. (adviser.), Zubiri, Bridget R. (reader.)
Resource Type: Thesis
Language:English
Published: Quezon City Institute of Library Science, University of the Philippines Diliman 1980.
Subjects:
Description
Summary:This study sought to determine how the policies, services and actions of the University of the Philippines Library (U.P. Library) were reported in three U.P. major publications - the Philippine Collegian, the U.P. Newsletter, and the Carillon from 1970-1975.
Specifically, it was undertaken to find out: 1) the distribution of items on the U.P. Library according to type; 2) the space distribution on the U.P. Library according to amount of space in column inches; 3) the space distribution on the U.P. Library items according to subject matter in terms of amount of space in column inches; 4) the actors and agencies in the U.P. Library; 5) the attitude of its client towards the U.P. Library; and lastly, on the basis of the findings of the above five specific objectives, 6) to give recommendations on how the U.P. Library can further make certain that it is interpreting its policies, services and actions to assume complete understanding and appreciation from its clients.
The objectives of the study were approached through a content analysis of articles on the U.P. Library and its branches which appeared in the said three major publications of the University of the Philippines. These major publications (1970-1975) were chosen because they reach the clientele of the U.P. Library - the students, faculty, officials and employees, the U.P. Community, its alumni and friends of the University.
The findings of this study showed that for the period 1970-1975, a total of 130 items was published about the U.P. Library in the three publications. In terms of space distribution on the U.P. Library items, according to measurement in column inches, the U.P. Newsletter had the widest coverage (710 column inches), next was the Philippine Collegian (359 column inches), and lastly, the Carillon (12 column inches). The predominantly local focus of attention on the U.P. Library as reflected in the three publicaitons under study were items on the U.P. Library services followed by the organization and operation of the U.P. Library, and lastly, on the U.P. Library and its target publics.
Another finding was that the U.P. Newsletter spotlighted most the U.P. Librarian (126 column inches) while the Philippine Collegian spotlighted most the students (177 column inches) in connection with the U.P. Library.
During the period under study, the Philippine Collegian had only one news item in praise of the main library's facilities and new rules and regulations on borrowing books and other materials in contrast to thirteen items which dealt with complaints about the U.P. Library. These students' complaints included the unavailability and lack of books; certain library rules such as those that pertained to library hours, fines, borrowing books, and leave-your-bags-at-the counter. One questioned the Library's lack of personnel. In general, however, there were more neutral articles on the U.P. Library and items with negative attitutde were insignificant in number.
Findings also showed that, except on the "Library Report: the University Wellspring", the publicity releases on the U.P. Library, for all its services to the University Community, were merely little bits of information on donations, displays and exhibits, library work, regulations and procedures, and physical facilities.
Within the limits of the study design and based on the findings presented in this study, the following recommendations and suggestions were presented, where applicable: 1) strengthening the reporting on the U.P. Library; 2) placement of suggestion boxes in the University Library lobby; 3) a column on book reviews that is interestingly presented; 4) an item for a full-time information officer or a librarian with part-time information work duties; 5) making library news "lively" and interesting; and 6) studying the possibilities of getting favorable publicity for the U.P. Library even if this institution maintains a low profile.
Item Description:Typescript
Vita.
Physical Description:[13], 78 leaves