Strategic Internet marketing - Vassos, Tom (Indianapolis Que, 1996)
Contents : Defining your stakeholders and setting objectives -- The Internet Bullseye Marketing Model : planning your Internet strategy -- Transitioning from the physical to the virtual -- Marketing research on the Internet -- Implementing the initial four stages of web site development implementing the final five stages of web site development -- Crating and maintaining web content -- Driving traffic to your site -- Advanced Internet technologies --Marketing by E-mail -- Internet "outbound' marekting strategies -- proactive marketing on the Internet -- Online commerce : closing sales on the Internet -- About the online component of the book - Index.
Includes index.
Keywords: Internet (Computer network); Internet advertising; Internet marketing