APA (7th ed.) Citation

Mason, R. E., Rath, P. M., & Ross, H. L. (1980). Marketing practices and principles (3rd ed.). Gregg Division/McGraw-Hill.

Chicago Style (17th ed.) Citation

Mason, Ralph E., Patricia Mink Rath, and Herbert L. Ross. Marketing Practices and Principles. 3rd ed. New York: Gregg Division/McGraw-Hill, 1980.

MLA (9th ed.) Citation

Mason, Ralph E., et al. Marketing Practices and Principles. 3rd ed. Gregg Division/McGraw-Hill, 1980.