Canadian marketing problems; ten essays - Kemp, Hubert Richmond ed. (Toronto The University of Toronto press, 1939)
The commercial policy of Canada, by K. W. Taylor.-The statistical basis of marketing policy, by Herbert Marshall.-Marketing Canadian goods abroad, by H. Laureys.-Retailling from the consumer's point of view, by Walter Thompson.-Improving merchandising and marketing methods through research, by D. R. G. Cowan.-New problems in advertising and steps towards their solution, by Henry King.-Some aspects of resale price maintenance, by C. A. Curtis.-The farm market, by John Martin.-Recent developments in co-operative marketing, by H. R. Kemp.-Appendix : Market research data available in the Canadian census of merchandising
"Based upon material presented in a series of lectures given at the University of Toronto".-Introd.
Keywords: Marketing; Canada -- Comm; Canada -- Commercial policy