TY  - BOOK
T1  - Trade marketing strategies the partnership between manufacturers, brands, and retailers
A1  - Randall, Geoffrey
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1994
ED  - 2nd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217605793138
OP  - 183
CN  - HF5415 R317 1994
KW  - Brand name products - Marketing.
KW  - Marketing - European Union countries.
KW  - Marketing.
KW  - New products - Marketing.
KW  - Retail trade.
ER  -