APA (7th ed.) Citation

Fetzer, R. C., & Vogel, R. A. (1982). Designing messages: A guide for creative speakers. Science Research Associates.

Chicago Style (17th ed.) Citation

Fetzer, Ronald C., and Robert A. Vogel. Designing Messages: A Guide for Creative Speakers. Chicago: Science Research Associates, 1982.

MLA (9th ed.) Citation

Fetzer, Ronald C., and Robert A. Vogel. Designing Messages: A Guide for Creative Speakers. Science Research Associates, 1982.