Kotler, P. Marketing management: Analysis, planning and control (4th.). Prentice-Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. New Jersey: Prentice-Hall.
MLA(9版)引用形式Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. Prentice-Hall.
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