Citazione Stile APA (7a Edizione)

Kotler, P. Marketing management: Analysis, planning and control (4th.). Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. New Jersey: Prentice-Hall.

Citatione MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. Prentice-Hall.