Kotler, P. Marketing management: Analysis, planning and control (4th.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. New Jersey: Prentice-Hall.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. Prentice-Hall.
Warning: These citations may not always be 100% accurate.