Kotler, P. Marketing management: Analysis, planning and control (4th.). Prentice-Hall.
Style de citation Chicago (17e éd.)Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. New Jersey: Prentice-Hall.
Style de citation MLA (9e éd.)Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. Prentice-Hall.
Attention : ces citations peuvent ne pas être correctes à 100%.