Kotler, P. Marketing management: Analysis, planning and control (4th.). Prentice-Hall.
Citazione stile Chigago Style (17a edizione)Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. New Jersey: Prentice-Hall.
Citatione MLA (9a ed.)Kotler, Philip. Marketing Management: Analysis, Planning and Control. 4th. Prentice-Hall.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.