APA (7th ed.) Citation

Hunt, S. D., & Horn, P. W. (1991). Modern marketing theory: Critical issues in the philosophy of marketing science. South-Western Pub.

Chicago Style (17th ed.) Citation

Hunt, Shelby D., and Paul Whitfield Horn. Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati: South-Western Pub, 1991.

MLA (9th ed.) Citation

Hunt, Shelby D., and Paul Whitfield Horn. Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. South-Western Pub, 1991.