Jeannet, J., & Hennessey, H. D. (2002). Cases in global marketing strategies (5th ed.). Houghton Mifflin.
Chicago Style aipamenaJeannet, Jean-Pierre, and H. David Hennessey. Cases in Global Marketing Strategies. 5th ed. Boston: Houghton Mifflin, 2002.
MLA aipamenaJeannet, Jean-Pierre, and H. David Hennessey. Cases in Global Marketing Strategies. 5th ed. Houghton Mifflin, 2002.
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