APA (7th ed.) Citation

Ferrell, O. C., Lucas, G. H., & Luck, D. (1994). Strategic marketing management: Text and cases. College Division South-Western Pub.

Chicago Style (17th ed.) Citation

Ferrell, O. C., George H. Lucas, and David Luck. Strategic Marketing Management: Text and Cases. Cincinnati: College Division South-Western Pub, 1994.

MLA (9th ed.) Citation

Ferrell, O. C., et al. Strategic Marketing Management: Text and Cases. College Division South-Western Pub, 1994.