Jain, S. C. (1993). Marketing planning & strategy (4th ed.). South-Western Pub.
芝加哥风格引文Jain, Subhash C. Marketing Planning & Strategy. 4th ed. Cincinnati: South-Western Pub, 1993.
MLA引文Jain, Subhash C. Marketing Planning & Strategy. 4th ed. South-Western Pub, 1993.
警告：这些引文格式不一定是100％准确.