Erhorn, C., & Stark, J. (1994). Competing by design: Creating value and market advantage in new product development /Craig Erhorn and John Stark. Omneo.
Citação norma ChicagoErhorn, Craig, and John Stark. Competing by Design: Creating Value and Market Advantage in New Product Development /Craig Erhorn and John Stark. Essex Junction, VT: Omneo, 1994.
Citação norma MLAErhorn, Craig, and John Stark. Competing by Design: Creating Value and Market Advantage in New Product Development /Craig Erhorn and John Stark. Omneo, 1994.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.