Cita APA (7a ed.)

Anderson, A. H., & Kleiner, D. (1998). Result oriented marketing communications. Beacon Books.

Cita Chicago Style (17a ed.)

Anderson, Alan H., y David Kleiner. Result Oriented Marketing Communications. New Delhi: Beacon Books, 1998.

Cita MLA (9a ed.)

Anderson, Alan H., y David Kleiner. Result Oriented Marketing Communications. Beacon Books, 1998.