Anderson, A. H., & Kleiner, D. (1998). Result oriented marketing communications. Beacon Books.
Chicago Style (17th ed.) CitationAnderson, Alan H., and David Kleiner. Result Oriented Marketing Communications. New Delhi: Beacon Books, 1998.
MLA (9th ed.) CitationAnderson, Alan H., and David Kleiner. Result Oriented Marketing Communications. Beacon Books, 1998.
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